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I am a…

data-driven, behavioral science nerd with a background in user experience design.

I help companies understand their customers from a psychological perspective, in order to create better user experiences.

Work

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Thesis on Regret and Information Seeking

Master’s thesis that quantifies and provides support for anticipated inaction regret and future selves’ affects on information seeking behaviors.

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Minimum Viable Product

A qualitative research-based design of an MVP for a burgeoning startup.

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E-commerce

User research and information architecture-centered design that brings e-commerce to a local, family-owned business.

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Feature Integration

Analyzing competitors to design a new feature for the Lowe’s mobile app. that improves the in-store shopping experience.