“How can thinking about your future affect your current behaviors and self-perception?”
A single question that launched a 10-month empirical research endeavor and added new insights to an established social-psychological theory.
Overview
What would motivate the senior vice president of a Wall Street investment company to quit his six-figure job to sell books from his garage? 2 things: Thinking about his future and thinking about the things he would regret. Before taking that leap, the founder of Amazon.com, Jeff Bezos, realized that he might not regret the things he tried and failed at, but he might regret not having tried at all.
Researchers have found that thinking about who you want to be in the future, and feelings you may anticipate as part of that process, can affect your intentions and behaviors. In my thesis, I examined how college students’ feelings of anticipating regret and thinking about the future influenced seeking information.
My Role
Principal Investigator
Duration
10-months
Tools
Qualtrics, SPSS, COMG Research System